the Ultimate Customer Experience Book by Scott McKain

The Ultimate Customer Experience®:

5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work

In today’s competitive marketplace, businesses can no longer afford to offer anything less than the Ultimate Customer Experience.®

 

Your time is running out. According to Forrester Research, 63% of customers will leave a company after one poor experience. This means your team MUST provide a seamless, personalized, and memorable experience at every touchpoint…NOW. But most organizations fall woefully short.

Scott McKain’s extensive experience and in-depth research reveals the primary problem is the disconnect between the sophisticated journey mapping and streamlined strategies from CX leaders versus the delivery for customers at the frontline by your team.

Scott McKain, Author of The Ultimate Customer Experience Book

The Ultimate Customer Experience® Book

With your workforce undergoing dynamic changes, ranging from generational shifts to remote work, leadership also faces the challenge of a team that may lack the essential skills required to secure repeat and referral business from customers.

This book will empower your team to create Ultimate Customer Experiences® that leave a lasting impression and keep your customers coming back for more.

By focusing on the five essential steps for delivering the ultimate in customer experience, both internal and external customers will be left craving more — meaning enhanced employee retention and organizational profitability.

In The Ultimate Customer Experience, your team will learn:

  • How to understand your customers’ needs and expectations
  • How to create a customer-centric culture
  • How to deliver a consistent customer experience across all channels

The Ultimate Customer Experience is the essential guide for any business that wants to create a customer experience that will drive loyalty and fuel growth. It is the ultimate CX manual for you to provide every team member and every new hire to be certain they know what it takes to engage customers for profitability.